About the KitarMarket™ brand name & logo:
◦ 'Kitar' is a Malay word, meaning 'cycle', emphasizing recycling, circularity, and sustainability; 'Market' refers to the brand's marketplace and e-commerce
◦ Also, 'Kita' in the Malay language means 'Us'; This is for us, and we're all in this together
◦ The universal recycling symbol on the letter 'i', both designed together to look like a tree, symbolising Mother Nature and the environment, shows the brand's nod to the 3Rs, Reduce, Reuse, & Recycle, and the emphasis on circularity and sustainability
◦ @ symbol highlights the brand's marketplace being digital and online, and its aim to go global